2 Viral Marketing Secrets

2 Secrets to Maximize Your Viral Marketing Efforts

by Ryan Smith

The goal of viral marketing is to spur activity and communication among prospects and your customer base. Your consumers propagate traffic to your site by the Internet’s version of word of mouth. Let’s not also forget that the traditional “word of mouth” viral marketing works just as well to promote your online business. Effective viral marketing involves time-tested marketing that requires your marketing tools have a strong emotional attraction.

This strong emotional attraction is best accomplished by employing two basic methods of sales. The first is providing solution oriented materials to use as your marketing tools. Basically, the potential consumer, no matter what your product or service has the question, “What will it do for me? All viral marketing materials should concentrate on providing positive solutions or answers to this question.

The other sales method that is crucial in any viral marketing campaign is the long-accepted fact that all purchases are made first based on emotions. Next, the consumer rationalizes this purchase with logic. Thus, the best viral marketing tools will first concentrate on the emotional aspect of the sales procedure.

To accomplish this you must paint the picture of the results or solutions your products or services provides. You must be able to have the potential customer engage in actually feeling the benefits. Visualization plays a very important part of the sales process. Even if only words are used, such as a viral marketing e-book, or e-zine, those words must paint the picture of the desired results.

To best accomplish this you must research your target market well. You must be able to identify which emotions are the major parts of closing the sale. Some common emotions that frequently evoke a purchase are: Fear, greed, vanity, lust, pride, envy, and laziness. These are very important feelings and desires often contributing to closing the sale. Your goal with the viral marketing is to create a verbal picture that teases and evokes the desires fueled by these emotions.

It is important to keep these two important aspects of closing a sale spread throughout every piece of your viral marketing materials. Don’t quickly just slap something together and offer it free through search engines, directories, e-mails, newsletters or your site. Evaluate carefully to make sure your material is solution oriented and taps two or more of the most frequent emotions that evoke a sale. Without these two steps at best your viral marketing efforts will get minimal results.

Ryan Smith is the owner of http://www.mustviewads.com/ and founder of Promotion Academy, which offers written lessons, videos, and other resources. Find out more at http://www.PromotionAcademy.com

Additional Viral Marketing Resources
Viral PDF Generator -- This revolutionary web based PDF rebranding software makes it easy for people to rebrand and share your PDFs all over the web. No complicated software to install. We host your PDFs on our 100% secured servers. 7-Day trial. Try it today!
Desktop Messenger 2.0 - #1 Autoresponder Software. -- Breakthrough New Viral Traffic Generator With 100% Delivery Rates. Massively Boost Your Sales & Drive Instant Traffic To Your Websites. 2 Upsells *** Make Up To $96 per Sale*** Affiliate Center: http://desktop-messenger.com/affiliates.html
ViralSignUp -- Email/Newsletter Subscription Form On Steroids!!! Gain Twitter Followers, Email Subscribers and Go Viral. Using the form site visitors will sign up for the site's newsletter, follow the site owner on Twitter and send out one twitter message (viral).
Pdf Pop Up Pro - Add pop up and optin form to any PDF files -- PdfPopUpPro is the sole software that allows to add optin form to any PDF file. Make viral pdf in a new way. Promote this unique software and earn up $39,60 per sale with the awesome Oto.
Secrets of Successful Traders -- Make as much as $120 per visitor -- BackEnd ($70) converts at whopping 42.39% - Turn $1000 Into $1.9 Million In 1.7 yrs Trading Stocks. Extra $200 Cash Back Guarantee Has Almost Doubled The Conversion - New Tools For Affiliates Including Viral PDF
Elite Soccer Power -- Soccer fitness guide for players looking to improve strength, power and speed. Strong affiliate section. http://www.elitesoccerpower.com/Affiliate-Tools.htm -banners, ppc, twitter, viral marketing articles. Easily earn 75% of sale $20 =$35 w upsell

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