Find Your Target Market Niche Using Ebay And Amazon
How To Find Your Target Market Through eBay and Amazon
by Kurt Naulaerts
The purpose of market research is an important one: you are going to determine who will buy your product, where they hang out both on and offline, and how you can best reach them through advertising your autoresponder program. The more you can pinpoint your target market, the better success (and profits) you will see.
Here is a partial list of topics to choose from that have high marketability factors: Making money Investing money Saving money (on consumer purchases) Starting a business (online or offline) Running a profitable web site Dieting and weight loss Time management Relationships and dating Finding a dream job Working from home
eBay
It is said you can buy anything on eBay, from cars and computers to clothing formerly worn by celebrities. This massive online consumer marketplace and auction house is a haven for buyers and sellers looking for great deals from the comfort of their own homes. Searching for products related to your topic on eBay can help you home in on your market. It will also help you determine how much buyers are willing to pay for products related to your subject. Follow these steps to exploit eBay for information: 1. Sign up for a free eBay account. This personalizes your experience and allows eBay to provide you with relevant information every time you visit. 2. Go to the eBay home page and log in. 3. Choose one of the categories on the left-hand side of the page that is relevant to your topic and browse through the listings, or search for a specific item or topic using the search bar at the top of the page. 4. Make note of the price ranges people are willing to pay for items or products related to your topic. This will give you a general idea of what to charge for yours. Also, note how many products are available related to your topic in comparison to other topics. This is not limited to books: you might find CDs, audio programs, or one of many forms your product can take.
Amazon
Amazon.com, the other Internet consumer giant, is similar to e-Bay in that you can find just about anything you want to buy. Their biggest selection is in media: books, movies and music; but they also have an enormous inventory of electronics, toys, jewelry, clothing and accessories, and much more. Where e-Bay concentrates on selling used products through auctions and classifieds-style advertising, Amazon carries new products along with a healthy dose of independent sellers touting used wares. Your purpose in using Amazon for market research is twofold: you will identify your competition and find out how popular your topic is, and you will familiarize yourself with how Amazon works, as you will likely want to consider making your product available through Amazon. Here is how to check it out: 1. Sign up for an Amazon account, if you do not already have one. Like eBay, Amazon will give you personalized recommendations based on your searching and buying history, and keep you updated with the latest available information on your topic. 2. Once you have signed up, go to the Amazon home page and log in (you may be automatically logged in; Amazon really likes keeping track of its customers and often will keep you perpetually signed on, even when you leave the site) 3. Using the search bar at the top of the page, choose Books from the dropdown list and type in your topic or keywords. The results you get will be both print books and e-books. Since Amazon deals primarily in new product, you will be able to view the retail price of competitive products. 4. Make note of prices and the number of titles available relating to your topic. Also, you might want to consider checking out the Listmania sections on the product pages you view (you can find this by scrolling down on the page, almost to the bottom). Listmania is an Amazon program that promotes customer recommendations by allowing Amazon users to compile lists of their favorite books on Amazon. Checking out Listmania picks helps you understand what type of product your target market is interested in, and how much they are willing to pay for it. 5. Once you find a product, if you scroll down past Listmania you will find sections on similar items by category and similar items by subject. You can browse through the available products related to your topic in this way without going back to your search results page.
So, you have to work to do. Most important is to take action!
Kurt Naulaerts and Paul Malacara are 2 successful online marketers. They learned everything from the Online Selling University. Every corner of Internet Marketing is covered here
Additional eBay Resources
Sell CB Affiliate Products Using eBay® Classified Ads. -- Sell CB and other affiliate products using low-cost, no cost eBay® Classified Ads.
SaleHoo wholesale sources / eBay® Directory...#1 Affiliate Program -- Extremely high number of niche keywords that you can promote this with (see our affiliate resources for keywords and more: www.salehoo.com/affiliates). Very high conversions, particularly in Ppc. Earn up to $70/sale. Crosspromo with skyhighauctions.com.
eBay® - Inside Out How I made $1,200,000 In 8 Months -- This ebook will show you step by step how I made more than $1,200,000 on eBay® in less than 8 months. I used my 20+ years of expertise as a process and methodologies consultant to Fortune 500 companies to devise this process.
Real Art Lessons, Downloadable E-book, & DVD's by artist Delmus Phelps -- Step by step explanation of 400 yr old painting technique that makes painting Easy! With hundreds of sales on eBay®, this is a hot product. Artists are hungry, starving for this kind of information on how to make photo-realistic paintings.
Auction Classified Cash -- The Bestselling Guide to eBay® Classified Ads Just Got Better - Includes Layout & Traffic Ideas to Get More People to Your Classified Ads!!
eBay(R) Millionaire Reveals The Step-By-Step Roadmap To Auction Riches -- 45-Year Old eBay(R) Powerseller Since 1997 Laids Out A Complete Step-By-Step Roadmap On How He Has Made Over $8.7 Million On eBay(R) Over The Last 10 Years. Brand New 2010 Edition. Affiliates Earn 75%! - Absolutely Astounding Conversation Rates!
eBay Radio
eBay Radio
<b>eBays' Official Radio Show. Covering all aspects of buying and selling on "The Worlds Online Marketing Place" Live every Tuesday from 11-2 PST or Sundays 3-5 PST.
01 You Got The Griff
What's Hot on eBay, eBay Radio News and more...
02 New Turbo Lister
Jennifer Nucci, Product Manager from eBay's Seller Tools team, stops by with an update on the new Turbo Lister.
03 Open Phones
eBay member is getting harassed by another member for not giving feedback. Unconfirmed address issue.
04 Open Phones
USPS and eBay need to have more different sized boxes. What should I read or know about to sell a lot on eBay?
05 "Santa Shops at eBay"
Marsha Collier, Author, eBay U Lead Instructor, and host of PBS “Making Your Fortune Online” tells us about her books, "eBay for Dummies" and "Santa Shops on eBay".
06 Shipping Large Items
Alex Zai, Executive Vice-President and CEO of Pak Mail Centers of America, with shipping tips especially those large items.
07 Open Phones
Having issue with Trust and Safety- They told me I could mention certain things and then later said I couldn't. Found porn in Barbie category. A hacker canceled out my bids. Can I stop the excessive email notifications from ebay?
08 Open Phones
I need a way to add into my listing to state that I provide gift wrapping and I need to know what type of gift wrapping to use. Can I stop the excessive email notifications from ebay?
09 eBay's New "My World" Feature
Sanjay Bhasin, eBay Product Manager with news about the recently launched " My World" feature.
10 Pay Pal Dispute Problem Solving Tips
Colin Rule, contributing PayPal Radio editor, PayPal's Dispute Resolution Specialist, and guest contributer to the eBay Chatter blog, with more problem solving tips.
11 Open Phones
Can eBay make buyers back up bids with a credit card? I ordered video camera from Hong Kong and got the wrong one came- Does seller pay for return postage?
12 Open Phones
Account suspended because I was associated with someone else who was suspended. Can I filter out some people who I don't want to bid on my stuff? Baseball memorabilia was bogus- What do I do?
More eBay News
eBay General Announcements
eBay General Announcements
Enter eBay’s $100,000 Blogs, Reviews & Guides Giveaway
Been meaning to get your opinion out there by using eBay Blogs and Reviews & Guides</...
eBay Radio: Call In Today at 11:00am PT
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Now Available: The New Sell Your Item Form
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eBay Radio: Call In Today at 3:00pm PT
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Upcoming Workshops: Listing Template Design, Skype in Listings, Using Blogs and Reviews & Guides, and more
We would like to invite you to attend the following workshops this week: <td bgcolor=...
Coming Soon: Category Updates
The category structure will be updated in mid-August based on feedback received from the eBay Community and from experts in the affected fields. You may provide category structure feedback at any ...
Additional Niche Marketing Resources
Keyword Elite 2.0: The New Generation Of Keyword Research Software! -- Dominate Adwords. Dominate Niche Marketing. Dominate The Search Engines. Go Here For Tons Of Affiliate Tools: Http://www.keywordelite.com/affiliate
Child Custody Strategies (Versions for Men or Women -- By World Famous Ph.D. Custody Experts-1200+ pages-The biggest and the best for 7 years! Updated weekly. Affiliates earn 60% per sale! Low refunds-Extremely lucrative recession proof niche market. www.CustodyLibrary.org/affiliate/index.html
Cannabis Coach Quit Smoking Program -- Quit Smoking Marijuana Easily, Without Withdrawals And Cravings. Proven Results! 75% Commission With High Conversion Rate. Very Niche Market!
The Ultimate PLR Article Collection Software -- A Library of 29,768 Niche Market Articles in a keyword Searchable database software application. Use these to as content for your websites or blogs. Even create One-of-a-Kind eBooks with the Built in eBook Creation Wizard.
Japanese Proficiency Power -- Earn 50% Commission! Screen Capture Video Lessons! Growing niche market with little competition.
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The Guru Gazette Delivers Powerful Internet Niche Affiliate Marketing Strategies, Insights, Thoughts and Opinions for Professional Internet Marketers and Website Development Entreprenuers. Posts are made frequently here and we have lively discussions too so come join in!
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