Improve Adsense Ad Performance
Tips for Improving AdSense Performance
by Will Spencer
Tear Down the Borders
Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.
Removing borders from your AdSense ads can lead to a significant boost in CTR.
Use Matching Fonts
Match the font of your site content to the fonts of your AdSense ads
Use Matching Colors
Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.
One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.
Use Blue Links
Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.
Use Large Ads
Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.
Use Lots of Ads
Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.
Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Place Ads on the Left
Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.
Use the Heat Map
Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.
Integrate Ads with Content
Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your ads.
Use Custom Channels
Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.
Don't use Low-Paying Competing Ads
Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.
Use URL Channels
Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those.
Use an AdSense Reporting Package
Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software (http://www.internet-search-engines-faq.com/google-adsense-stats.shtml) to give you more insight into your AdSense earnings.
Don't Compete for Other Peoples High Paying Keywords
If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.
Don't be a follower. There is no money in being one of the crowd.
Do Compete for Your Own High Paying Keywords
Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and effort on the keywords which are making you money.
Increase Traffic
In the long run, the best way to increase your AdSense revenue is to increase traffic to your web site.
Will Spencer is the author of The Internet Search Engines FAQ (http://www.internet-search-engines-faq.com), Entrepreneur Support (http://www.entrepreneur-support.com) and Find A Job (http://www.find-a-job.org/).
Additional AdSense Resources
Serious about AdWords and AdSense? FINALLY REVEALED -- what is working for your competitors and how to use this knowledge to your benefit.
FatCat Blueprint - The #1 Google AdSense Course Online -- 75% Commissions + 15 Professional Follow Up Emails + High Converting Banners + David Raybould Sales Letter = $5.71 Per Hop For You! *** The FatCat Blueprint is a Proven Step By Step System To How I Earn $59,741 Per Month Online Totally On Autopilot!
Save My Marriage Today! -- New Design Now Has A 1/50 Conversion Rate! Hungry niche. Earn up to $110 commissions per sale (if purchaser chooses the upgrade). Also new - Banners for adsense - easy money. Formore details and tips, see: http://www.savemymarriagetoday.com/affiliates.php
Socrates Premium Wordpress Theme -- Create and monetize custom niche wordpress blogs with this advanced theme. Multiple layouts, custom header graphics, backgrounds, styles, social media and more. Instantly monetized with Adsense and CB.
100% AdSense (Tenemos varios productos -- Nuestros libros: Gana en Internet, 100% AdSense, y Estilo de Vida Punto Com. Para promocionar distintos productos ver: www.buscoafiliados.com/ba_afiliados.php
PowerAutoblog Cash Generator -- Explode your Adsense, CB, Amazon and affiliate income. Turnkey Wordpress plugin system combines the power of Autoblog, Wordpress and Twitter to automatically create money-making, keyword targeted blogs.
XSitePro 2 - Total Site Management -- The hugely successful XSitePro 2 comes to CB! Professional Web site design made easy, with this category-beating new release... Build quality sites featuring Audio, Video, Rss, Xml, Mobile Web, Search, Name-grab, Adsense, Amazon-Ads, and Lots more.
Atomic Blogging Theme -- The Wordpress Theme For Affiliate Marketers! Features includes: - Muti Color Wordpress Theme - Widget Ready - Adsense Ready - CB Product Ready - SEO Friendly - Layout Customization
AdSense News
AdMoolah News and Views
Webmasters - Share and Compare AdSense earnings.
Get A Free Ad When You Submit a Story on SEOyak.com
(I hope you don’t mind me plugging my new site again, but I am sure this announcement will appeal to a lot of you.) I have enabled a new feature on SEOyak.com. Whenever you submit a story, you can create a text ad that will be displayed permanently
It’s Now OK To Use AdSense and Other Contextual Ads On Same Page
JenSense, again has the scoop on the new AdSense policy changes: It’s official! You can now run AdSense on the same page as other contextual ad programs So it seems that Google tightened things a little by not allowing similar looking ads to appear
Major Change in AdSense Policies: Other Ads Must Look Different
Google has updated their AdSense program policies. There are many small changes, but there is also one major change: If publishers use ad networks other than AdSense anywhere on their sites, they must now make sure the ads look different. JenSense has the
MIVA Launches Monetization Center
Today MIVA launched a new self service advertising platform for publishers call MIVA Monetization Center (or MIVA MC). MIVA MC includes three different advertising options for publishers. Content Ads. These are similar to the AdSense and YPN that we all k
Hacker Targets SEO sites
A hacker has been targeting many SEO sites and has already successfully taken over many of them, including WolfHowl and Stuntdubl. I first noticed this on WolfHowl’s blog and I though it might be some sort of sneaky linkbait, but it seems to be legi
Internet Money | Making Money Online
Increase Adsense Click Through Rate
Truth About Network Marketing
Adsense Stats And Performance
Seo Positioning For Top Search Engine Rankings
Death Of Internet Marketing
Earn Serious Cash Selling Ebooks
Make Online Profits Using Videos
Clickbank Affiliate Program
Start A Home Based Business
Assessing The Potential Of A Niche
Copyright © Robert Sherman 2006-2007