Why Is Affiliate Marketing Popular

Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?

by Kanaga Siva

The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.

Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.

According to the Computer Industry Almanac "The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion."

Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states "According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program's history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month."

With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!

Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:

  1. Cost Factor: Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.
  2. Pick and Choose Products: With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.
  3. No need for an Inventory. The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.
  4. No need for Employees: In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.
  5. Necessity for Customer Service does not arise: Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.
  6. Two Tier Affiliate Marketing: An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub-affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.
  7. Income without a limit: In a paid job the salary structure has a vice-like grip over your monthly income. Here the possibilities are limitless. Though it is not every marketer who earns a big income, the fact remains that avenues are all there for the enterprising marketer to make it to the big time.
  8. Global Market Place: You no longer need to restrict your market to your home town or country. With your well chosen niche product you can sit in the comfort of your home and target the Global Market.
  9. Low Risk Factor: The risk factor in Affiliate Marketing is so small that it has become one of the major attractions for many Home Based Business entrepreneurs especially for those with low marketing budgets.
  10. Business works Right Round the Clock: One major asset of Internet marketing is that your Website, or in other words, your Home Based Business never sleeps. It works right round the clock (24/7) making money from home for you.

Having indicated the above reasons for the popularity of Affiliate Marketing, it has to be mentioned that statistics indicate that only 5% of the marketers do make big money. It is presumed that there are of course several thousands of marketers who make some money, thus giving them an additional income.

As long as the top marketers in the 5% slab, continue to make their millions and the latter continue to make reasonable amounts of money and have the urge to emulate the top marketers, Affiliate Marketing will continue to draw the attention and be popular with Home Based Business Entrepreneurs. About Kanaga: Kanaga Siva has been a Marketing Manager and Business Manager and has a wealth of experience in Marketing. He now operates his own Home Based Business. For Articles, Resources, Tips and Ideas to start a Home Based Business from anywhere in the World, visit his website, www.business-fromhome.com

Additional Affiliate Marketing Resources
Cell Phone Treasure - Make Money With Cell Phones! -- The new and high converting system from Adam Horwitz that teaches the complete newbie how to make an absolute killing with affiliate marketing through cell phones. This is a Must see!
How To Draw Pencil Portraits Quickly And Easily In 7 Days! -- Step-by-step instruction e-book on drawing pencil portraits. We pay out 70% commission to our affiliates! You can earn more from our back end product. Affiliate marketing tools like banners, e-cover images, and text article are provided.
Nuclear Affiliate - Get paid across 4 products for promoting 1! -- Earn 50% Commissions on hot new converting product about Affiliate Marketing by Andrew Fox. Go to http://nuclearaffiliate.com/affiliate.html
High-Converting Video Marketing Membership Site -- In-depth, high-quality Video Marketing product that goes inside the mind of an actual Youtube Star who is making six figures just using video and affiliate marketing on Youtube.
Profitable Internet Business Ideas @ Profits.CC -- Earn a whopping 70% commission (and get also 1 Free Review Copy) by reselling brand-new Home Study, Hot Video Courses, here: http://profits.cc/affiliate.html Profits.CC Affiliate Marketing Resources Toolbox here: http://profits.cc/ecmaff/toolbox.html
Dan Brock's Profitzon - Amazon Affiliate Marketing Revealed -- Rave Reviews* New Amazon.com affiliate marketing model. Massive customer value with up to $244 per sale.
Commission Ritual -- Brand New High Converting Product, Top Copywriter, Undeniable Proof & Real Examples = Massive Affiliate Commissions! Http://www.commissionritual.com/affiliates.html Systematic Approach To Affiliate Marketing That Has Earns Thousands.
The Silent Sales Machine -- 2010 Version! Approaching 100,000 Copies Sold. The Most Read eBay (r) / Internet Income Strategy Book Ever Written. Now In Release Number Six With Tens of Thousand of Raving Fans Buying Each Update Since 2001! Affiliate Marketing, Email List Growth, etc.
Affiliate X - software, systems and signals.. -- Profit with Google, Twitter & affiliate marketing.
Revenue Domains Exposed - Make Money With Expired Domains -- Make money online by combining the power of expired domain names, Adsense and affiliate marketing. Learn to create search engine friendly mini websites by leveraging the power and automation of Wordpress. Two hours of tutorial camtasia video and ebook.

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